Kenya Specialty Coffee- Meru County
The Rainforest Alliance works to conserve biodiversity and improve livelihoods by promoting and evaluating the implementation of the most globally respected sustainabiity standards.
Your rich cup of Fair Trade coffee can help farmers escape poverty. Most small-scale family farmers live in remote locations and lack access to the credit. They are vulnerable to the middlemen who offer cash for their coffee at a fraction of its value. Fair Trade guarantees farmers a minimum price and links farmers directly with importers which creates long-term sustainability. Through Fair Trade, farmers earn better income allowing them to hold on to their land and invest in quality.
Organic agriculture produces products using methods that preserve the environment and avoid most synthetic materials like pestecides and antibiotics.